packaging

packaging

packaging [ paka(d)ʒiŋ ] n. m.
• v. 1980; mot angl., de package
Anglic. Technique d'emballage qui soigne la présentation dans une perspective publicitaire. Recomm. offic. conditionnement.

packaging nom masculin (anglais packaging) Étude des techniques de l'emballage et du conditionnement, du point de vue de la publicité ; l'emballage lui-même. Activité du packager. ● packaging (difficultés) nom masculin (anglais packaging) Anglicisme Emballage, conditionnement. Recommandation OFF. : conditionnement.

packaging [paka(d)ʒiŋ] n. m.
ÉTYM. V. 1980; mot. angl. signifiant « emballage », de package. → Package.
Anglicisme.
1 Technique d'emballage qui soigne la présentation du produit dans une perspective publicitaire.REM. Le terme recommandé est conditionnement.
2 Travail de réalisation ou d'adaptation d'un ouvrage effectué par des professionnels pour le compte d'un éditeur.

Encyclopédie Universelle. 2012.

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